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Denplan diversifies its offering

Denplan diversifies its offering

Denplan has today announced the acquisition of Practice Plan for Vets, to strengthen its position in this fast-growing marketplace. 

Denplan has provided Pet Health Plans since 2007 and covers over 30,000 pets across the UK. Practice Plan for Vets is the current market leader with around 68,000 pets covered via vet practices and both of these distinct brands will now be operated out of Denplan’s offices in Winchester.

Steve Gates, Managing Director of Denplan, commented on the acquisition: “Our core focus will continue to be our member dentists and their patients in both general practice and corporate areas. Denplan was acquired by Simplyhealth just over two years ago with a goal of supporting and driving further growth over the coming years. It’s therefore especially pleasing to note that not only has the dental side of our business continued to grow and thrive under their ownership, but we’re now able to invest and expand further into new markets. This acquisition will also give us huge opportunities to explore some exciting new offerings and enhancements across our business in the future.”

Romana Abdin, CEO of Simplyhealth, added: “Our purchase of Practice Plan for Vets allows Denplan to support more practitioners and have a stronger position within an evolving market. At Simplyhealth we look for opportunities to expand into areas where we have the expertise and experience to add value and enhance our services. Practice Plan for Vets is a great addition and we look forward to working with the practitioners and continuing to develop in this marketplace.”

For more information about Pet Health Plans from Denplan, please visit For further information about Simplyhealth, visit

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