It is hoped that the positive, interactive approach will significantly boost awareness of the disease. Mouth Cancer Action Month, organised by the British Dental Health Foundation, promotes the message ‘if in doubt, get checked out’ in a bid to save thousands of lives through early detection.
Steve Gates, Denplan’s Managing Director, said: “We’ve been inspired by other hugely effective charitable campaigns such as the ALS Ice Bucket Challenge and No Make-Up Selfie and their success in raising awareness and funds for serious diseases.
“We felt that, with the significant increase in cases of mouth cancer over the last decade, it’s never been more important to get people talking about mouth cancer and encourage everyone to regularly visit their dentist. That’s why we feel passionately about creating the Blue Lip Selfie campaign with the British Dental Health Foundation.
“We chose blue lips as a visible sign of support to reflect the Mouth Cancer Action Month blue ribbon, and also because it’s striking, fun and unmissable. It’s a fresh approach to an established annual campaign and we’ve seen a huge buzz in the industry about it already.”
A special Facebook app at www.bluelipselfie.co.uk will launch at the end of October. Users can upload and customise selfies with blue cartoon lips using the app and share them on the gallery. People are also being encouraged to share their blue lip selfies on social media using #bluelipselfie.