The BDA has slammed attempts by the food industry to delay policies to curb advertising of high sugar products in light of the prospect of a 'no deal' Brexit, with reports that Secretary of State for Environment, Food and Rural Affairs Michael Gove has received a message from 30 trade associations.
The BDA has been a leading proponent of the sugar tax, and further action on the marketing and sale of high sugar products. Tooth decay is the number one reason for hospital admissions among young children.
BDA Chair Mick Armstrong said: "Junk food barons can't get away with using Brexit as a get-out clause for action on sugar.
"Sugar is fuelling epidemics of tooth decay and obesity, that are stretching our health services to breaking point.
"Concrete action on advertising and reformulation, is long overdue. Ministers must not let shameless lobbyists kick the can any further down the road."