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Denplan launch “The Big Summer Brush-Up” campaign

21 July 2015

Denplan launch “The Big Summer Brush-Up” campaign

As children settle in to their first week of their summer holidays, Denplan have launched a new campaign designed to protect their teeth and teach them essential oral health tips. “The Big Summer Brush-Up” will for six weeks throughout the summer holidays, and hopes to encourage parents to take part and visit the dentist this summer with their children.

This initiative follows a Denplan survey of over 2,000 parents of children aged 2-11 which found that the problem of inadequate brushing is something parents find tough to manage. According to the survey, over a third (37%) of children have gone more than a day without brushing their teeth, with 14% not brushing for two days. Also, 4 in 5 children don’t brush for the recommended two minutes each time they brush.

Henry Clover, Deputy Chief Dental Officer at Denplan, said: “It is clear that while parents have the best of intentions with their children’s dental health, it can be difficult to keep up good habits among a backdrop of sugary treats and children’s reluctance to follow good oral health routine.

“There are several techniques parents can adopt including brushing alongside their children or brushing to music. The most important step is to keep them interested for long enough to reach the vital two minute brushing time and engage them in the importance of cleaning their teeth as soon as their first milk teeth appear.

“We are encouraging Denplan dental practices to get involved and promote ‘The Big Summer Brush-Up’ as it provides the perfect opportunity to promote the key campaign messages to their patients as well as also potentially increasing footfall into their practice during the school holidays.”

Over the six week period, Denplan will be revealing the results of their in-depth family surveys and focus groups through national press articles and social media. Denplan has also designed a handy booklet – Denplan’s Little Book of Healthy Smiles - for families to download from This provides lots of helpful tips on how to brush effectively, including oral health advice from dentists and insights from real mums to other mums. There is also a brushing chart for them to download.

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