FDI World Dental Federation has launched the World Oral Health Day 2015 (WOHD 2015) ‘Smile for life’ campaign to remind people everywhere about the importance of looking after their teeth and gums.
World Oral Health Day is celebrated throughout the world on 20th March each year with a wide range of awareness-raising activities organised by dentists, dental students, National Dental Associations (NDAs) and corporate partners.
More than 90 per cent of the world’s population will suffer some form of dental disease in their lifetime but many of these can easily be treated or prevented with a good oral care routine.
FDI President Dr Tin Chun Wong said: “The ‘Smile for life’ campaign reminds us that oral disease can be prevented by practising good oral hygiene throughout life, from childhood to mature adulthood. After tripling the number of countries celebrating World Oral Health Day between 2013 and 2014, we are now looking to reach an even larger audience in even more countries as well as online.”
FDI’s Executive Director Jean-Luc Eiselé added: “We want to encourage everyone to celebrate this important day. Participants can download materials such as logos, posters and toolkits to plan their activities from the ‘Smile for life’ campaign website – where they can also read inspiring stories from last year’s campaign to help them plan their World Oral Health Day 2015.”