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IDH brands as {my}dentist

3 August 2015

IDH brands as {my}dentist

Integrated Dental Holdings has officially branded as {my}dentist. Already 204 practices throughout the UK have undergone a major upgrade as part of the new branding. Another 500 practices are set to be upgraded and branded this year.

Annette Spindler, Chief Operating Officer at {my}dentist, commented: “The new brand is about more than a name, it’s about what we do every day in bringing the brand to life, demonstrating our values and our personality through our people.

“{my}dentist has been built on our brand values of being trusted, honest, warm and welcoming, understanding, loyal and innovative. We want to use these values to set new standards in the dental industry and deliver an excellent experience to our customers.”

Annette added: “In the past five years, we’ve grown from 285 practices to 655. And since May 2013 over 6,600 clinicians, nurses and staff have attended training sessions organised by our Dental Academy. We’re committed to delivering world-class service to our patients and world-class training to our people.”

At the launch at one of the recently rebranded practices in Edgware Road, London, guests were treated to a tour of the practice and a discussion at what the new branding and establishment of the {my}dentist name will mean for both the patients and the practice teams. Also on hand were senior members of the {my}dentist team, including recently appointed non-executive director and former CDO for England Dr Barry Cockcroft.  

The new {my}dentist website is accessible at

Lancaster practice

A recent rebrand at {my}dentist Lancaster

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