Tesco won plenty of plaudits when they announced plans to incrementally reduce the sugar content in their own brand soft drinks. Health groups are now praising their latest move which will see well-known brands such as Ribena, Capri-Sun and Rubicon removed from their shops due to their high sugar content.
Professor Graham McGregor, chairman of Action on Sugar, said: “This is great news and shows that Tesco is taking the issue of sugar in soft drinks seriously, and all other supermarkets should follow their lead. Children should not be drinking sweet, soft drinks and parents should make sure they switch to water instead.”
Malcolm Clark, co-ordinator of the Children’s Food Campaign, added: “This is a very positive step and its hugely symbolic coming on the week of Back to school from the biggest retailer Tesco. This is exactly the right policy and it’s what we’ve been calling for. It’s about getting rid of the worst and promoting the best. There is now a real challenge for rest of the industry to step up and show they are willing to play ball.”
This latest move from Tesco shows there is definitely an appetite to curb high sugar levels in our favourite drinks and it will be interesting to see where this trend goes next.
We recently had an in-depth look at whether Britain is ready to ditch sugar, which you can read here.